Meet the founder

Hey, I’m Lauren, the founder of Edited. a brand built on creativity, strength and real connection.

I started working in the social media industry as a content creator/ influencer at just 13, and for as long as I can remember, I’ve been drawn to creating. whether that was being in front of the camera, coming up with ideas, or bringing content to life. What started as something I loved quickly turned into real experience, working with brands and understanding what actually works online.

Over the past few years, I’ve developed a strong understanding of social media, not just how it looks, but how it performs. Growing up in the “iPhone generation,” I’ve been surrounded by social media as it’s evolved, which has given me a natural instinct for trends, audience behaviour, and the kind of content that captures attention.

I’ve always believed that the most powerful content isn’t overly polished it’s real, raw, and relatable. Content that feels natural, builds trust, and genuinely connects with people.

This business wasn’t built just to post content. It was built to help brands show up online with confidence, create content that aligns with who they are, and turn their social media into a powerful tool for growth.

I know how important it is to stand out in such a fast-moving space, and that’s why everything I create is done with intention, combining creativity with strategy to deliver content that not only looks good, but works.

This is just the beginning, and I’m so excited to continue growing, creating, and helping brands build a strong and authentic presence online!