Welcome to Edited.

Curated, Not Complicated

A woman with blond hair dressed in a black blazer and pants sitting on a director's chair and talking on a mobile phone against a plain white background.

Meet the founder

Hey, I’m Lauren, the founder of Edited. a brand built on creativity, strength and real connection.

I started working in the social media industry as a content creator/ influencer at just 13, and for as long as I can remember, I’ve been drawn to creating. whether that was being in front of the camera, coming up with ideas, or bringing content to life. What started as something I loved quickly turned into real experience, working with brands and understanding what actually works online.

Over the past few years, I’ve developed a strong understanding of social media, not just how it looks, but how it performs. Growing up in the “iPhone generation,” I’ve been surrounded by social media as it’s evolved, which has given me a natural instinct for trends, audience behaviour, and the kind of content that captures attention.

I’ve always believed that the most powerful content isn’t overly polished it’s real, raw, and relatable. Content that feels natural, builds trust, and genuinely connects with people.

This business wasn’t built just to post content. It was built to help brands show up online with confidence, create content that aligns with who they are, and turn their social media into a powerful tool for growth.

I know how important it is to stand out in such a fast-moving space, and that’s why everything I create is done with intention, combining creativity with strategy to deliver content that not only looks good, but works.

This is just the beginning, and I’m so excited to continue growing, creating, and helping brands build a strong and authentic presence online!

Content Creation

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Social media management

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Strategy

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Community Engagement

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Content Creation · Social media management · Strategy · Community Engagement ·

  • We offer a full suite of social media services designed to grow and elevate your brand online. This includes social media management, content creation, strategy development, community engagement, and event-based content coverage.

    From planning and filming to editing and posting, we handle every step so you can focus on running your business while we build your online presence

  • Getting started is simple. Reach out to us via email at hello@editedagency.com or submit an enquiry through our contact form.

    From there, we’ll send through our onboarding details and package options, and guide you through the next steps to get your brand up and running with Edited.

  • Edited is a Gen Z–run social media agency built on authenticity. We focus on creating content that feels real, relatable, and aligned with current trends, not overly curated or out of touch.

    We understand what captures attention online because we’re part of the audience ourselves, allowing us to create content that connects, engages, and converts.

  • You can get in touch with us by filling out the enquiry form on our website or by emailing us directly at hello@editedagency.com.

    We aim to respond to all enquiries within 24–48 hours.

  • Yes, we understand every brand is different. We offer tailored packages based on your goals, content needs, and level of support required.

  • Not at all. We can create content that suits your comfort level — whether that’s behind-the-scenes, product-focused, or featuring you as the face of your brand

  • We’re based in Perth, Western Australia, but work with brands both locally and remotely.